“The
Authentic Speaking concept is the perfect brand umbrella for all of my
presentation skills programs and services,” Cossolotto said. “Authentic Speaking sums it all up very
well. My plan is to use this concept to
help define and differentiate what I do. It’s all about empowering people to perform better on the podium, to
achieve their true potential as communicators. Authentic Speaking covers my “Podium Power” workshops and my new ‘Speak
Up America!’ and ‘Speak Up Westchester!’ initiatives. When I say in my workshops that ‘there’s no
such thing as public speaking” and when I talk about lowering the ‘public’
speaking terror alert, I’m really talking about ‘Authentic Speaking.’ That’s the key to making the shift from stage
fright to stage delight.”
“Let’s
face it,” Cossolotto continued, “speaking to audiences is a critical success
and leadership skill. But far too many
people step out of their comfort zones when they step onto a podium. Far too many people experience a self-induced
feeling of anxiety, trepidation, or outright fear. My overriding mission is to banish the fear
of speaking to audiences. After all,
speaking to friends, colleagues, and loved ones is something the vast majority
of people do with comfort and ease every day. Every time a speaker addresses an audience – large or small – he or she
should be able to speak from this inner, authentic, comfort zone. That’s the ultimate purpose behind Authentic
Speaking. By unleashing the hidden power
of Authentic Speaking, the speaker’s “performance” improves dramatically, as
does the quality of the audience experience. Authentic Speaking offers a win-win for both the speaker and the
audience.”
A former congressional
aide and senior-level speechwriter and communications executive at MCI, GTE and
Pepsi-Cola International, Cossolotto formed Ovations International, Inc., in
1996. His new book --There’s No Such Thing As Public Speaking! -- is expected to be available by late summer 2006.
To learn more about “Authentic
Speaking” and Matthew Cossolotto’s speaking programs and coaching services,
visit www.ovations.com.
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