Media Contact

Matthew Cossolotto

Ovations International

914-245-9721

standingo@ovations.com

For Immediate Release:

 

 

 

Unleash the Hidden Power of

“Authentic Speaking” 

 

HabitForce! author, Matthew Cossolotto, unveils “Authentic Speaking” as a defining and differentiating brand umbrella for his lineup of presentation skills programs and coaching services

 

“Authentic Speaking” encompasses “Podium Power”
training programs and new “Speak Up
America!”
and “Speak Up Westchester !” initiatives

YORKTOWN HEIGHTS , NY June 12, 2006 – Matthew Cossolotto, HabitForce! author and president of Ovations International, today unveiled “Authentic Speaking,” a defining and differentiating brand umbrella for his existing array of presentation skills training and coaching services, including his “Podium Power” workshops and the recently announced “Speak Up America!” and “Speak Up Westchester!” initiatives.   

“The Authentic Speaking concept is the perfect brand umbrella for all of my presentation skills programs and services,” Cossolotto said.  “Authentic Speaking sums it all up very well.  My plan is to use this concept to help define and differentiate what I do.  It’s all about empowering people to perform better on the podium, to achieve their true potential as communicators.  Authentic Speaking covers my “Podium Power” workshops and my new ‘Speak Up America!’ and ‘Speak Up Westchester!’ initiatives.  When I say in my workshops that ‘there’s no such thing as public speaking” and when I talk about lowering the ‘public’ speaking terror alert, I’m really talking about ‘Authentic Speaking.’  That’s the key to making the shift from stage fright to stage delight.”  

“Let’s face it,” Cossolotto continued, “speaking to audiences is a critical success and leadership skill.  But far too many people step out of their comfort zones when they step onto a podium.  Far too many people experience a self-induced feeling of anxiety, trepidation, or outright fear.  My overriding mission is to banish the fear of speaking to audiences.  After all, speaking to friends, colleagues, and loved ones is something the vast majority of people do with comfort and ease every day.  Every time a speaker addresses an audience – large or small – he or she should be able to speak from this inner, authentic, comfort zone.  That’s the ultimate purpose behind Authentic Speaking.  By unleashing the hidden power of Authentic Speaking, the speaker’s “performance” improves dramatically, as does the quality of the audience experience.  Authentic Speaking offers a win-win for both the speaker and the audience.”         

A former congressional aide and senior-level speechwriter and communications executive at MCI, GTE and Pepsi-Cola International, Cossolotto formed Ovations International, Inc., in 1996.  His new book --There’s No Such Thing As Public Speaking! -- is expected to be available by late summer 2006.   

To learn more about “Authentic Speaking” and Matthew Cossolotto’s speaking programs and coaching services, visit www.ovations.com.